I am a designer of enduring visual identities, informative brochures, captivating websites, compelling email campaigns and sometimes a photographer too! I run an independent graphic design studio in SW England, working with clients to grow their businesses through distinctive, meaningful, and emotive design.
What makes a good design?
Anyone can sketch out a design. Whether it works is another thing. A “run of the mill” design may meet the goals of the project brief, but a better solution will have the potential to be relevant, distinctive, and enduring.
The design process
The approach I take for almost all of my creative projects includes the four stages of research, creative strategy, design, and implementation. These are explained in a little more detail through the link.